How AI Is Reshaping Modern Marketing: A Session at Christ Incubation Center
On 10 December 2025, the Christ Incubation Center hosted “Marketing in the Era of AI,” a thought-provoking session led by Rashmi Shrivastava, Founder of Kikai Learn. The session moved beyond buzzwords and tools, offering clear perspectives on how AI is reshaping marketing, and what learners and professionals must do today to stay relevant tomorrow.
AI Is Transforming Marketing Roles, Not Replacing Them
One of the core messages of the session was a crucial mindset shift: AI is not eliminating marketers , it is redefining them. As AI increasingly handles repetitive, data-heavy, and operational tasks, the role of the marketer is evolving toward strategy, decision-making, and creative direction.
Rather than focusing on fear-driven narratives around job loss, the session emphasised understanding how AI changes workflows, decision speed, and expectations from marketing professionals. Those who learn to work with AI will lead the next phase of marketing innovation.
The Rise of AI Agents as Marketing Assistants
A key highlight of the discussion was the emergence of AI agents, intelligent, task-specific AI assistants designed to support marketing functions such as research, content creation, campaign execution, analytics, and optimisation.
Unlike traditional tools, AI agents are created by combining prompts, workflows, tools, and defined objectives. Once designed correctly, they can operate independently, scale efforts, and support teams with speed and consistency. The session demonstrated how AI agents are already being used to multiply marketing output without increasing team size.
The takeaway was clear:
The future marketer won’t just use AI tools, they will design, manage, and collaborate with AI assistants.
Core Skills Every Future AI Marketer Must Build
Instead of overwhelming participants with a long list of tools, the session focused on a small set of essential, future-proof skills:
AI Literacy – Understanding how AI responds, where automation adds value, and where human judgment is irreplaceable.
Prompt Engineering for Business – Writing prompts that drive real marketing outcomes and building repeatable AI workflows.
Marketing Analytics & Data Thinking – Interpreting dashboards, asking the right business questions, and understanding attribution without complex mathematics.
Consumer Psychology – Recognising that while AI optimises performance, humans make decisions. Intent always matters more than trends.
MarTech Stack Understanding – Knowing how tools connect and work together, rather than mastering every platform individually.
Business Thinking – Revenue awareness, funnel logic, and a cost-versus-ROI mindset that separates executors from leaders.
Alongside technical skills, soft skills such as strategic thinking, adaptability, ethical judgment, and the ability to communicate insights through data and storytelling were highlighted as more important than ever.
How Students Should Prepare for the AI-Driven Future
The session concluded with practical guidance for students and early-career professionals. Participants were encouraged to:
Build real-world projects, not just certificates
Create a visible digital presence
Learn tools through application, not passive consumption
Document and share their learning journeys publicly
Equally important was what to avoid collecting random certificates, relying solely on theory, waiting for placements, or avoiding AI due to fear.
Moving Forward
“Marketing in the Era of AI” reinforced a powerful message: AI is not the future it is the present. The marketers who succeed will be those who combine intelligence with intent, technology with ethics, and automation with human insight.
